Clio - Senior Website Conversion Manager

• 7+ years of direct experience working in digital marketing, website analytics, and A/B testing
• Proficiency in analyzing complex multi-product, region digital funnels and performance of digital marketing campaigns
• Proficiency with A/B testing tools like Intellimize, Optimizely, VWO (or equivalent)
• Proficiency with marketing analytics tools like GA4, Segment (or equivalent), Looker (or equivalent)
• Demonstrable expertise in optimizing websites and landing pages to drive incremental conversions
• Strong presentation and communication skills to distill results into actionable insights and recommendations
• Good understanding of HTML, CSS, and JavaScript.
• Strong project management skills and comfort with Asana or other project management tools
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

Serious bonus points if you have:

• Direct experience at a high growth SaaS company
• Copywriting experience

Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

You are a results-driven digital marketer who can craft and execute on customer-centric website strategy that drives conversion. You are a strategic thinker and you create digital marketing plans that are grounded in data. You have a deep understanding of complex, multi-product and multi-region website funnels. You have established digital and conversion best practices for your organization based on continuous testing and experimentation. You thrive on a challenge of converting millions of web visitors to leads. You are known for your strong communication and collaboration skills and are energized by working cross-functionally with a team of growth and product marketing managers, UX designers, and web developers launching web experiences that maximize conversion. You are a self-motivated problem solver with a high sense of ownership known for your agility.

What you’ll work on:

• Developing and executing a customer-centric Conversion Rate Optimization (CRO) strategy that maximizes conversion from global digital efforts;
• Owning the website conversion rate metric, and driving predictive growth in qualified leads from the website and landing pages;
• Driving a culture of testing, experimentation, and optimization; analyzing Clio's end to end marketing funnel, identifying areas for improvement and building plans to prioritize & capitalize on these opportunities;
• Analyzing multiple website funnels to drive strategic ideas for experimentation increasing revenue;
• Ensuring accuracy of data collected by setting up tracking mechanisms and validating data integrity through QA working with the Data analytics and Marketing Operations teams;
• Leading the implementation of experiments owning data analysis, experiment ideation, cross-functional alignment, planning and execution;
• Creating a center of excellence for digital experimentation and A/B testing;
• Administering Intellimize, our testing and personalization platform, which includes configuration of platform, test setups, success criteria methodology, and creation of audiences;
• Preparing regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement.